5 Ways Real Estate Technology Can Help Agents Succeed
The right technology can help real estate agents streamline their process to better serve clients. The following innovative tools and services can help you increase efficiency, gain a competitive advantage and close more deals.
ScheduleOnce: Real estate agents spend countless hours playing phone and email tag trying to find good times for meetings, showings and conference calls. With ScheduleOnce, agents can send a calendar link with available time slots to clients, enabling them to request showings, calls and more based on their schedule. The agent can then confirm the request, and ScheduleOnce will send confirmation messages to every participant via email and automatically add the appointment to their Outlook or Google calendar.
BoxBrownie: This virtual staging and image enhancement platform allows buyers to visualize themselves and their possessions in a new property. Virtual staging can also help increase buyer interest and sell properties faster, especially since the majority of buyers start their search online. Real estate agents can pay one low fixed rate per project and request as many changes as they want, with enhanced images completed within 24 hours and virtual staging within 48 hours. BoxBrownie also provides 24-hour customer support seven days a week by email, phone and live chat.
CRM systems: To grow their businesses, real estate agents need to consistently generate and nurture leads. A good CRM system allows agents to track every prospect, lead and customer, keeping all important information organized in one place. This makes it easy to check in on renewals, make follow-up sales calls and generate more business. Systems such as Sugar CRM, Capsule CRM and Insightly help agents review relevant customer information at a glance so they can nurture leads and make more sales. Looking for more on CRM? Here are 6 of the best software options!
E-signature apps: In today’s digital world, agents shouldn’t ever lose a deal because they can’t meet a client in person right away. With e-signature apps such as Right Signature and DocuSign, agents can send clients filled-out documents to sign digitally via email, giving them an advantage in competitive bid situations. Clients simply need to click on the email link, click every required sign-in box marked by yellow flags and hit submit. This allows agents to make important transactions without having to disrupt their schedules. If you’re still faxing documents back and forth to clients, it’s time to adopt modern e-signature tools for your real estate business.
Email marketing platform: To build leads and nurture customer relationships, you need to keep in touch with a lot of different people at different stages in the sales cycle. If you are sending emails one at a time, you are wasting a substantial amount of energy you could be using to grow your business. Marketing automation platforms such as MailChimp, MailerLite, GetResponse and ConstantContact allow you to automate your email responses. You can also segment your client lists based on where each person is in the sales cycle so you can tailor your messages appropriately.
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