3 Reasons Buyers Want a Home Buyers Warranty



3 Reasons Buyers Trust Home Builders Who Build and Sell Homes with a Structural Warranty

Build Home Buyer Trust by Offering Structural Warranties on Your Builds

Buying a home is a huge financial and emotional commitment, so it’s no surprise that many buyers will appreciate that special “something extra” when deciding which builder to work with. After all, they want quality they can trust.

How do you show them that your builds are high-quality and that your work can be trusted for years to come? Providing a structural warranty can help you build up that all-important trust.

1. Structural Issues Can and Do Occur and Buyers Should Know It

Many buyers will focus on aesthetic features of their new home, like room layouts, finishes and square footage. But do your buyers know how important the “bones” of the house are?

They might not, which is a good opportunity for you to jump in to educate them about this important part of homeownership. Once you explain that 25% of all U.S. homes will experience some form of structural distress over their lifetime, and 5% of all homes will sustain major structural damages, it will help buyers clearly understand how important a structural warranty can be when it comes to protecting their home.

Honestly and candidly sharing information about the structural aspects of building a home can go a long way in establishing trust.

2. With a Structural Warranty, Buyers Know They’re Protected from the Unexpected

Structural issues most commonly arise anywhere from 4 to 7 years after the completion of a home and builders who have never had a structural issue in their builds aren’t immune. A structural warranty protects both the builder and the buyer from the costs of an unexpected structural defect. That sort of long-term reassurance is incredibly valuable to homeowners, and the peace of mind it can provide can’t be overstated.

3. Quality Structural Warranty Products also Provide Protection to Surrounding Components

Ask your buyers if they’ve ever had to deal with the details of filing any type of insurance claim. If they have, it’s likely they experienced frustration when something wasn’t covered. While a structural warranty doesn’t cover everything under the sun, a quality product will protect major load bearing components and will also grant protection from cosmetic damages that result from a structural defect.

Structural warranties aren’t an industry standard, which is why builders who use products like 2-10 Home Buyers Warranty’s® (2-10 HBW®) structural warranty can build even more trust by demonstrating their use of comprehensive structural protection. When speaking with a new buyer, sharing this information with them will demonstrate that you’re a no-nonsense builder with industry expertise.

Structural Warranties can protect builders like you from unforeseen structural issues in builds, and they’re an excellent way to establish trust with your clients. Visit 2-10.com to find out more!