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Building Your Construction Business: Awards and Accreditations
Certifications to Improve Your Construction Business
Awards and accreditations can help builders differentiate their services in competitive markets, where the slightest edge can be the key to acquiring more work. To help bolster your construction business’ reputation, learn where to look for honors and certifications.
The National Association of Home Builders provides numerous award programs that allow builders to highlight their top projects, including:
Other Award Programs
There are a number of other national and regional award programs available through Builder Magazine, The National Frame Building Association, Associated Builders and Contractors and other industry associations. Many local lenders and trade groups also sponsor award programs. For instance, Bank of America sponsors a Neighborhood Builders program and the Ohio Valley Associated Builders and Contractors sponsors a wide array of builder award programs.
You can find more programs by contacting local lenders and associations. While your construction business may not be eligible for every award competition, you should be able to qualify for some.
Accreditations prove that a builder meets key standards for authority, competency and credibility. This can set builders apart in competitive environments and position them to acquire profitable contracts with major clients.
The following organizations offer some noteworthy accreditations:
You should also look into obtaining accreditations from your state home builder association, along with any community associations that offer certifications. You can find these organizations by calling your local chamber of commerce.
Is it Really Worth the Effort?
Accreditations can go a long way toward enhancing a construction business’s brand. At the same time, they can lead to more business through networking opportunities. When they become certified with national and local associations, builders often receive invaluable access to other industry professionals. Many times, this results in more leads and more work.
Awards can also enhance a builder’s brand, while leading to new marketing opportunities in the form of publicity. Once they earn an award or accreditation, builders can start referring to their business as “award-winning” and “accredited.” These keywords can be especially impactful when you find yourself in a competitive situation with a company that can’t offer the same level of credibility and achievement.
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