Winning Strategies to Boost Real Estate Marketing
Few industries are as dynamic, competitive and exciting as real estate marketing. There are approximately two million active real estate licensees operating in the United State at any given time and over 80,000 real estate brokerages actively operating. To succeed in this fiercely competitive market, real estate professionals need to be contemporary about understanding and being able to use the latest marketing trends and technologies, access demographics research on the fly, and transform raw data into actionable intelligence that allows them to adapt to changes in the market quickly. Here are a few of the most important real estate marketing trends and updates to consider.
1. Mobile-Friendly Web Sites Become Mandatory.
In a world where potential buyers are scrolling through data on Zillow, Trulia and other sites and apps designed specifically for the multi-platform user, there’s no excuse for the modern real estate professional to be representing themselves with a static web page. Users want easy access, authentic content, and an easy way to contact you to ask questions, so investing in your online platform so that it’s easy to access on mobile devices just make sense. Updating may not be enough, either. You may want to consider a total redesign, especially if your web site is more than three or four years old.
2. Google Penalizes Redundant Copy.
A common practice in the bad old days of online marketing for real estate was to rewrite the same page of copy several different ways, tweaking a few words every now and then for different towns, cities or developments in order to aid search engine optimization. Google has subsequently launched an algorithm to eliminate access to these “ghost” pages and penalize sites that fail to offer valuable or authentic content.
3. Facebook Improves Its Ads Manager.
Facebook now lets brands promote links to certain pages or apps with a drop-down box that appears prominently over the Facebook header, next to the “like” button. This gives users much more control in how they interface with your Facebook page: they can contact you directly, request an appointment, sign up for your newsletter, or watch your videos. The company’s Facebook Ads Manager App also lets marketers create and update ads on-the-go from mobile devices, which is perfect for busy real estate professionals. You can also pause or resume campaigns, edit budgets and schedules, view real-time insights and respond to alerts.
4. LinkedIn Blogging Surges and the Platform Improves.
LinkedIn is a powerhouse for real estate leads and real estate professionals. Through personal and company pages, prospects can evaluate your experience, connections and network to determine if you would be a good fit for their buying or selling needs. The platform’s blogging feature allows agents to share their expertise with their community and position themselves as authentic industry leaders. Members outside of your network can also discover and follow your posts as well.
5. Facebook Live and Other Broadcast Platforms Turn Industry Heads.
There are a wide variety of new high-definition live-streaming services available including Facebook Live, Periscope and Meerkat as well as more trusted names like Skype and GoToMeeting. With live-streaming video, you can now conduct virtual business meetings and property showings with your clients, streamlining your schedule and making your time more productive and profitable.
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