Differentiating Your Unique Home Building Business
These days, many buyers are looking for homes and builders that don’t fit perfectly into a “cookie cutter” mold. Consumers want to work with companies that they can relate to, but how do you identify what makes your homes and your business stand out from the competition? We have a few ideas, so keep reading to learn more.
Identify your Niche
Defining your niche is one of the easiest and most effective ways to differentiate your business from other home builders in your region. Do you only build a certain type of home or subdivision? Does your company only use eco-friendly building materials? Are you a pro at building small homes?
Whatever your particular niche is, identify it and then brand yourself within that sector. You might alienate some potential customers who are looking for a different niche, but you’ll also attract more of your ideal clients.
Clearly Define your Company’s Mission, Vision and Core Values
Steve Maltzman of Custom Home Online realized that there are a few main factors that differentiate successful home building businesses from their unsuccessful counterparts. Namely, an understanding of the company’s mission, vision and core values.
Take some time to think about what your business goals are, who your target customers are and why someone would choose to do business with your company. If you don’t know the answers to these important questions, standing out amongst your competitors will be that much more difficult.
Learn More about Your Community and its Needs
If you want to build homes that fit into the overall atmosphere of a community you first need to understand what buyers in that community are looking for. For example, would another large subdivision upset many members of a community? Would the disruption be bad for business?
Conducting adequate market research before breaking ground is one way to stand out from your competitors. If possible, you should also build surveys and include other feedback mechanisms in your business operations to ensure that you have accurate and up-to-date information about what buyers want.
Focus on Customer Service
Some companies in the construction industry don’t have a great reputation amongst home buyers; your business can easily stand out if your business places a huge emphasis on customer service and satisfaction.
If your business employs a sales team, ensure that they are meeting customer service expectations. At the same time, aim to improve your own communication. Buying a new home is a scary process for many people and buyers will appreciate having a builder they can speak to easily.
Get on Social Media
Consumers love checking businesses out online. That includes researching companies on social media, so give buyers a glimpse into your business via your different social media channels. Consider posting project updates, photos of newly finished homes, insights about the construction business and more. Don’t be afraid to show off some personality in the process, either!
Take a Marketing Course for Builders
If you want to learn more about successfully marketing your home building business you can now take a marketing and sales course from the National Association of Home Builders. In this course, you’ll learn how to leverage your marketing activities to get the greatest return on investment. The instructors will also give you specific tricks and techniques to help your business stand out from the competition.
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