Home Builder Marketing – A Website to Show Off Your Builds
Builders leverage considerable talent and training to create efficient, engaging properties that attract buyer attention. Unfortunately, few boast the same expertise when it comes to creating a website. To ensure that your builds get the attention they deserve, use the following step-by-step home builder marketing guide to create an effective online presence.
A Critical Asset
According to a recent report from the National Association of Realtors, 90 percent of home searches begin online. That’s a staggering figure that clearly demonstrates the importance of an effective website. To stay competitive in a contemporary market, builders need online portfolios that showcase their properties. Fortunately, you don’t need to be an IT expert to build an effective website.
Step 1: Gather Promotional Materials.
Striking, high-definition photos are essential for showcasing your most impressive builds. If you don’t have quality images of your work, start taking them right away.
Step 2: Create Copy.
Grab a pad and pen and start writing content for you site. Make sure to include every major selling point that will appeal to your target audience. Include certifications and special abilities that differentiate your business from competitors. To ensure that your web copy is clean, crisp and free of errors, consider hiring a professional writer on a contract basis.
Step 3: Find a Platform.
There are a number of free websites that allow even the most inexperienced users to develop a basic online portfolio. Wix, Weebly, Squarespace, Jimdo, Godaddy and IM Creator all provide simple website-building platform using easy, drag-and-drop interfaces. They also provide easy-to-follow instructions and online support to help you get started.
Step 4: Promote your Site.
Even the most striking website offers little value if people can’t find it. Search for relevant online directories and submit your site for inclusion. Update your business cards with your website url, and leverage your relationships with professional agents and industry partners to see if they can help get your site listed on prominent local home-related websites.
Getting Expert Assistance
With an abundance of do-it-yourself web-building platforms, it’s easy for builders to establish a basic online presence and kickstart their home builder marketing. That said, these do have some major limitations that can hold your site back. Most have bandwidth restrictions that can result in fees if your site becomes too popular. They also have design restrictions that can keep your page from ranking as well in Google.
By hiring a professional web development company, you can ensure that your website looks professional and is optimized for every relevant local search. With so much revenue at stake, it’s often a good idea to make a reasonable investment in home builder marketing that will effectively become the face of your company.
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