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Marketing, the Most Important Unimportant Part of Your Company

In tough times I have seen builders slashing their marketing budgets and laying off their Marketing Directors. Pick up the newspaper on the weekend and the Real Estate section is pretty thin and has few ads from Builders. The question I have to ask is… how do you expect to attract prospective home buyers into […]

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4 HVAC Issues to Look Out for When Buying a Home

4 HVAC Issues to Look Out for When Buying a Home

“4 HVAC Issues to Look Out for When Buying a Home” is a guest blog from Precision Air and Plumbing. While undeniably exciting, shopping for a new home can also be daunting. Sure, it can be interesting to go on walk-throughs and check out open floor plans and colors, but the devil is in the […]

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Geotechnical Investigation… Deal or Dud?

Geotechnical Investigation… Deal or Dud? As a home builder, have you ever wondered if a geotechnical investigation is needed, or if the benefits support the cost? A geotechni­cal investigation (a.k.a. soil report) analyzes and characterizes surface and subsurface conditions. It identifies geologic hazards and provides site development and foun­dation recommendations. Building homes without a geotechnical […]

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“E.D.” Why Home Builders Should Be Concerned

“E.D.” Why Home Builders Should Be Concerned No…this is not an article about those uncomfortable television commercials that always seem to come on when you’re watch­ing late-night television with the kids. “E.D.” in the new home warranty industry, is an acronym for “Early Development.” Early Development refers to the timing of when structural claims occur […]

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