How a structural warranty builds trust with prospects
People buy from and work with people they trust. Trust can come from many places, like online reviews, a long legacy of success, and good experiences that create repeat customers. But many trust-building events are long term, and rightfully so. Besides doing top-notch work, what can home builders like you do to continuously build trust right now? A surefire way is to cover your homes with a structural warranty from 2-10 Home Buyers Warranty (2-10 HBW). Here’s why.
A structural warranty promotes your quality and creates homeowner confidence
Third-party validation is one of the best ways to build trust. When someone with authority outside your company can vouch for you, it adds authenticity to your claims. Even better, when that authority is an industry leader, it can be a differentiator for you.
2-10 HBW is the industry leader in structural warranties (also called builders warranties). In fact, 1 in 7 new homes in the United States has structural coverage through a 2-10 HBW structural warranty. When you provide a builders warranty from 2-10 HBW, you’re telling your prospects three things.
- I’m committed to building a quality home, and I back up my commitment to quality with a structural warranty.
- I work with the industry leader in structural coverage, which means your house and your budget are safe from unexpected structural issues.
- If you were to have a structural issue in a home I built, I have the best available solution.
Best of all, the industry leader, 2-10 HBW, can vouch for these facts. Not every builder qualifies to cover their homes with a 2-10 HBW structural warranty. Getting to do so is both a privilege and proof of the quality of your homes. That’s a proven way to build homeowner confidence and trust in you.
A structural warranty lets you plan for the future
Having a plan for your business’ future is something every prospect expects from you. It shows that you have skin in the game, which means building houses that are safe, livable, and comfortable. Few people want to work with a business that doesn’t intend to have sustained success. But few prospects would be interested in knowing the intimate details of your future plans. They just want an easy-to-digest, tangible way to know that you’re building for the long haul.
A structural warranty from 2-10 HBW not only shows that you have a plan for the future but also that your future relies on their satisfaction.
That’s because a builders warranty from 2-10 HBW provides solutions to unexpected problems that might occur years down the line. Instead of putting homeowners in a bad position if a structural defect occurred, a structural warranty takes liabilities off the homeowner’s plate (and off yours). When prospects know that you have an industry-leading safety net for them, it builds trust.
It gives you a partnership with the industry leader
Given a choice, everyone wants to work with the best. By providing a structural warranty from 2-10 HBW, you get a partnership with the industry leader. Working with the industry leader is an easily understandable, tangible way to build trust with prospects.
Additionally, providing a structural warranty from 2-10 HBW shows prospects that you’re listening to them. Did you know that 94% of prospective home buyers are more likely to purchase a new home from a builder that offers a structural warranty? Also, 4 of 5 buyers value a third-party, insurance-backed structural warranty. By providing the industry-leading structural warranty from 2-10 HBW, you show you prospects that you listen. Listening is a proven way to build trust.
Bonus benefit: Protects your profit
While your prospects may not trust you any more or less based on your profits, profit is still important to you. A structural warranty from 2-10 HBW protects your bottom line against expensive structural defects.
Learn how you can protect your business and add valuable selling points to your new builds with a 2-10 HBW structural warranty.