Years ago, having a 360 degree virtual tour of a home was enough to make a listing stand out from the crowd. Now technology is more common than ever, with more and more agents utilizing those tools. That’s why real estate professionals need to educate themselves about new online tools that they can leverage to make listings stand out to potential home buyers. From apps to social media tools, here are some of the top online tools that you can use to show off your listings.
Website Building Tools
Websites aren’t a new tool by any means, but building your own website is becoming easier and easier. A website is the face of your business online and having one is an absolute must in today’s market. If you don’t already have a website, or if yours is outdated, it’s time to get to work. Here are some popular and easy-to-use website building tools that you can test out:
Matterport 3D Tours
Really make your listings shine with advanced 3D photography. Matterport 3D tours are created by photographing the property in both 3D and 360 degrees. The result is a 3D floorplan that buyers can easily explore, allowing them to imagine what it would be like to live in a particular house.
Adobe Photoshop Express
If you need to edit listing photos on the go, look no further than Adobe Photoshop Express. The app is free for iPhone and Android users and comes packed with powerful features that will make your photos pop.
Social Media Management Tools
Do you have time to update your real estate business’s social media accounts every day? As a busy agent it wouldn’t be surprising if it’s difficult for you to find the time! Social media engagement is important for real estate professionals, and thankfully there are tools that make this task a bit easier.
Try a service like Hootsuite or Buffer to begin, both of which allow you to pre-schedule posts on platforms like Facebook and Twitter. You can upload information about new listings and then schedule them to post throughout the week. These tools can even help you figure out the best times and days to post for maximum reach.
New live-streaming apps like Periscope and Meerkat have recently entered the social media scene and you can use them to amplify your listings. Placester suggests using them to live-stream your own listings, giving your community a glimpse into the look and feel of a home
Note that Periscope is owned by Twitter, so it’s very easy to keep your Twitter followers in the loop when using the app.
If you don’t have the resources to hire someone to create 3D virtual tours of your listings, Speaking Photo may be your new favorite alternative. Simply take photos of places throughout the home, record audio commentary and then share the photos with your network.
Create Floor Plans with RoomScan
Now that you have 3D virtual tours and stunning photos with audio commentary, it’s easy to add one final piece to help you show off your listings: a floor plan. Use the RoomScan app to easily create floor plans so that buyers can determine whether their lives will fit into a home’s rooms.
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