How to Get More Client Testimonials
Social proof, i.e. the tendency to see an action as more desirable when others are doing it, is an incredibly powerful influencer that drives consumer activity in just about every industry. As a real estate professional, you can use client …
Explaining Home Inspection Reports to Buyers
As a real estate agent, you know home inspection reports typically include a number of details that can frighten and overwhelm prospective buyers. To help alleviate fears, it’s important to educate your clients so they can make smart buying decisions. …
6 CRM Software Options for Real Estate Agents
Customer relationship management (CRM) software is a powerful tool that allows real estate professionals to track leads, manage appointments, simplify marketing campaigns and ultimately close more deals. If you’re looking for a new solution that can simplify your business, here …
Advising Clients on Short-Term Rentals
More and more people are purchasing short-term rental properties, which can be lucrative investments in the right situations. As a real estate professional, you can take advantage of this trend, but only if you’re well-versed in local rules and regulations. …
How to Use the Power of Video to Sell More Homes
Modern consumers are drawn to to stunning visuals and high-quality production. Thankfully, there’s no need to become a professional videographer to leverage in your real estate business. Here’s how you can create informative, engaging video marketing campaigns that will increase …
Build Your Real Estate Business This Winter
Home sales and purchases tend to slow during the fourth quarter as the holiday season revs up and families leave summer behind for the daily grind of school and work. To keep your real estate business running in high gear, …
5 Strategies to Win Over FSBO Listings
If you’re trying to win over a “for sale by owner” (FSBO) listing, give these five strategies a try. Some are tried and true tactics, and others are unique methods that savvy agents can use to build relationships and earn …
Negotiating Tips to Share With Your Sellers
Most resources about real estate negotiation focus on getting the buyer the best deal possible. But, if you’re the seller’s agent, you’ll need to provide guidance tailored to what is most important to them. If things were always perfect, both …
Here’s How a Home Warranty Helps Your Clients Save Money
Home buyers appreciate real estate agents who can help guide them through the confusing aspects of the home buying process. They also value agents who can advise them on ways to cut costs and protect their homes. Today, we’re going …
How to Budget for Marketing & More in Your Real Estate Business
If you’re an independent real estate agent without the backing of a large brokerage’s marketing and expenses fund, it pays to spend some time creating your own budget. In a commission-based industry, this can be difficult, but it’s certainly not …