Although the internet is glutted with all sorts of helpful real estate advice; sometimes you want to step away from your phone and computer to read a good, old-fashioned book. Here are seven real estate books that can help you build your brand and elevate your real estate career.
The Honest Real Estate Agent: Written by Mario Jannatpour, recipient of the prestigious RE/MAX Hall of Fame Award, this informative read includes strategies and tips that help budding agents establish their brands and market their services. Many of these tips are so useful, they can help you weather tough periods when the market heads south.
Success as a Real Estate Agent for Dummies: Designed for beginning agents, this book is packed with basic helpful advice about everything from lead generation and referral acquisition to closing contracts and planning successful open houses. It’s also delivered in plain, simple language that makes complicated matters seem easy to understand.
The Millionaire Real Estate Agent: Written by Gary Keller, the founder of Keller Williams, this well-known book is widely regarded as an industry bible, both for beginning agents and established producers. Based on his career and the experiences of top real estate talent, the book offers a wealth of advice for how to increase business now and over the long haul.
The Book of YES: If you’re looking for inside tips on how to turn strangers into customers, this is a great place to start. Written by Kevin Ward, The Book of YES is based on the renowned real estate coach’s popular “Yesmasters” real training courses and includes all sorts of helpful tricks and tactics that help agents earn the respect and trust of prospective sellers and buyers.
The Sell: Mostly famous for his role on the TV show “Million Dollar Listing New York,” author Fredrik Eklund has a top reputation as one of the country’s most successful real estate brokers. In The Sell, the industry professional shares his invaluable expertise to help ordinary agents become expert salespeople. The book includes everything from how to earn the trust of clients and pitch your services to enhancing your profile and building your real estate brand.
The Road to Recognition: Co-written by marketing masterminds Barry Feldman and Seth Price, this informative book takes several tried-and-true concepts and creates a bit of a roadmap for both fledgling and seasoned real estate agents. Much like having a coach to help guide you along, The Road to Recognition is a very handy resource for generating more business.
The Conversion Code: If you’re looking for hokey, clichéd real estate tips, this is not the book for you. In this fascinating read from author by Chris Smith, you’ll find in-depth advice on how to engage prospective clients and convert leads into customers. Much of the content centers on establishing and maintaining routine interactions with audiences to build trust and familiarity. There are also plenty of interesting tidbits you aren’t likely to find anywhere else.