How Build to Rent Can Keep You Competitive in a Shifting Market

A new, two-story home's wooden frame and black roof shingles. The home has a wraparound porch,

In the shifting housing market, builders may need to pivot. Here’s why Build to Rent may be able to help you stay competitive in a shifting market.


  • Build to Rent has remained strong despite a challenging purchasing market.
  • With the right strategy, Build to Rent has proven to be a strong investment.
  • 2-10 Home Buyers Warranty (2-10 HBW) can help protect your Build to Rent profits.

1. Build to Rent is bucking the trends
A brown bronco with a white belly kicking its hind legs in the air, trying to buck a cowboy. The cowboy is wearing a long, light purple shirt; black leather vest; and blue jeans. His left arm is holding the bridle and his right arm is stretched out behind him for balance.

It’s no secret that affordability has been a nightmare for buyers. But demand for single-family space refuses to wane, especially post-pandemic.

For these reasons, Build to Rent has been bucking the trends despite affordability challenges.

A key driver behind the growth of Build to Rent is related to the concept of the American Dream of owning a home. Though many Americans still believe that owning a home is the very definition of the American Dream, affordability has made it extremely difficult to achieve that dream.

Build to Rent homes may be a middle ground between achieving the American Dream and addressing affordability issues.

Strong Build to Rent homes provide many of the experiences of home ownership:

  • A safe place to live (and raise a family/grow a career)
  • A sense of community
  • Space

And in many cases, Build to Rent homes provide a greater sense of security in terms of living spaces. That’s because many Build to Rent homes have a much lower turnover rate, which not only helps buyers feel more at home in their home but also increases the sense of community. Each of these factors could be a great selling point for builders in the Build to Rent space.

2. Build to Rent is proving to be a strong investment

Two younger, Hispanic people, one male, one female. looking up and stage left while surrounded by homebuilding materials. The woman on stage left is wearing brown work boots, blue jeans, ,a dark blue t-shirt with a long white undershirt, and gray gloves. The man, on stage right, is wearing black work boots, and a gray shirt with brown sleeves. He has his right hand on the woman's right shoulder.

In addition to fulfilling some of the demands prospective tenants have, Build to Rent comes with other benefits that make it a potentially strong investment.

First, Build to Rent is increasingly popular in places like the South, West, and Southwest. As more people move into these areas, Build to Rent communities provide an option for those who can’t quite afford to own but desire a step up from apartment living. This is a strong space for capitalization.

Second, Build to Rent tends to attract tenants who are right on the cusp of home ownership. Additionally, Build to Rent communities are commonly run by professional property managers. As such, the tenants who occupy Build to Rent homes commonly take good care of the homes they rent, which is a good way to boost your reputation for building quality homes.

3. 2-10 HBW can help protect your potential profits

A vector animation. A man in a dark blue suit is standing on a light blue arrow that's pointing toward the top right of the screen. He's holding a blue-gray umbrella in the direction of four gold arrows that are raining down toward him. There are three clouds, the same color as the umbrella, scattered around the blue background

Investing in a new space comes with inherent risks. 2-10 HBW is the industry leader in structural warranty administration, and a big part of that administration is risk management.

There are several ways 2-10 HBW helps protect potential profits within the Build to Rent space.

Reducing long-tail risks

The average structural defect costs between $75,000 and $125,000 per claim, which doesn’t include the time it takes to find the right experts to address the claim.

A 2-10 HBW Structural Warranty transfers the cost of qualified defects off the builder’s books. It also provides access to the right experts to mitigate issues while strengthening exit strategies for both builders and investors.

Providing risk management solutions

2-10 HBW’s Dispute Avoidance and Mitigation Team has a success rate of over 99%.* We’ve also fielded over 200,000 homeowner callbacks, which helps reduce the time and money builders spend addressing these callbacks. And with Front Line Warranty Services, builders can offer outstanding post-closing customer experiences.

Offering third-party validation

Investors and tenants want to know that their Build to Rent home and community are top notch. There’s simply no substitute for third-party validation in this regard. When the industry leader in structural warranty administration can go to bat for the quality of your homes, it adds more credence to your reputation of quality workmanship.

Learn how you can protect your business and add valuable selling points to your new builds with a 2-10 HBW Structural Warranty.

Get a Quote

Related content

No One Knows Build to Rent Better Than 2-10 HBW

An Investor’s Guide to Riding the Growing Build to Rent Wave in Texas

Navigating the 2023 Housing Market Shift

*Excluding New Jersey

You Build it, We'll back you up.

Learn why 1 in 5 new homes nationwide are covered by a 2-10 HBW Structural Warranty.