With new homes becoming more and more popular among younger buyers, builders have a great opportunity. But what, exactly, do homeowners want, and how can you provide it? Let’s look.
A modern kitchen is a huge draw for buyers, and builders have a built-in advantage of building kitchens that they want. Things like granite countertops and kitchen islands are especially important to buyers. Other things to consider include USB charging outlets and up-to-date appliances. As laws and tastes change, be sure to consider whether gas or electric stoves are the way to go as well.
A close second to kitchen upgrades is outdoor features. Particularly, exterior lighting is important to buyers. It makes sense, given that their new home will likely be in newer suburban developments that don’t have the glut of lighting urban centers do.
But exterior lighting makes even more sense when you consider the other popular outdoor amenities buyers want. These include a front and back porch, a patio, and a deck. Being outdoors from the comfort of your home is crucial for home buyers, day and night.
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Energy Efficiency (Just Don’t Make Buyers Pay More for It)
Energy efficiency is important to homeowners. Buyers tend to expect ENERGY STAR windows and appliances in their homes. Ceiling fans—a traditional energy-saving cooling method—also appear high on buyers’ want list.
Interestingly, though buyers say they want greener homes that have a smaller environmental impact, they simply aren’t willing to pay much more for it. That tracks consistently with past data, which showed that only 16% of millennial buyers would be willing to pay more for an environmentally friendly home.
However, there is a caveat. Buyers said that they are willing to pay more if energy-efficient items will lower their utility costs.
A New Home Warranty Is Always Popular
Finally, buyers of new construction have an overwhelming want for a new home warranty. According to a joint survey from 2-10 Home Buyers Warranty (2-10 HBW) and NAHB, 94% of prospective buyers said that they’d be more likely to purchase a new home from a builder who offers a structural warranty.
As the industry leader in new home warranty administration, 2-10 can help you easily fulfill this want.
On top of giving your homeowners something they really want, a 2-10 new home warranty benefits you greatly in three ways.
- Protects your budget by transferring structural liabilities from your books and giving you access to our administration teams
- Promotes your quality by providing third-party validation of your work
- Lets you plan for your future by decreasing the risks involved with every home you build.