How Water Conservation Improves Home Sales



Why Adopting Water Conservation Can Help Builders Increase Sales

With many markets in America experiencing drought, the idea of water conservation has becoming increasingly attractive. Here’s why builders should consider water saving technology in their home builds and how they can do it.

Impact of Drought

Much of the United States is being affected by drought, so working towards water conservation and sustainability just makes sense for builders. As resources become scarcer, offering consumers home models that actively work towards a community’s goals can be a major selling point. Here are just a few of the techniques and technologies that can be implemented into homes to conserve water.

  • Low-flow faucets that put out less water than standard appliances
  • Dual-flush toilets that use a little over one gallon per flush
  • Shower heads with a maximum flow rate of two gallons per minute
  • Dishwashers, washing machines and water heaters certified by Energy Star
  • Demand-controlled hot water systems to minimize waste while waiting for hot water
  • Xeriscaping with drought-resistant plants
  • Computer-controlled, low-volume irrigation systems using drip or microsprays
  • Minimization of turf on community grounds
  • Artificial turf

Sustainable Water Management Technologies

The additional factor for home builders and their sales teams to keep in mind is that sustainable technologies and techniques don’t just save water—they also save homeowners’ money. The average homeowner in California, for example, can expect to save over $27,000 on water and energy over a decade-long stretch. That money can go into a child’s college fund or pay for a few really nice vacations, instead of being spent on the water bill.

Education is the key to wooing environmentally conscious home buyers. The marketing program for a home builder should walk potential buyers through four areas: energy efficiency, water conservation, indoor air quality and technologies and connectivity. Salespeople should be trained to understand and be able to explain the details behind green building certifications like Energy Star and LEED. Salespeople find that once they can articulate the benefits of water conservation and other sustainable building technologies, the buying public is eager to learn about what new benefits builders can offer them.

Another key is making sustainability and water conservation affordable to the consumer. For many home builders, green building and water conservation has helped them to compete with sales of older, less efficient dwellings in many markets. In other words, green building, water conservation and sustainable technologies become a great way to differentiate against resale homes.

Because these building technologies are becoming cheaper all the time, consumers don’t have to sacrifice performance and comfort to switch to water-conserving fixtures and appliances. Some builders are also taking advantage of rebates and discounts for retrofits. Other advocates warn that water is still cheap and some consumers still pay a flat rate for water no matter how much they use, so making consumers pay the real cost for their water should also be part of the societal solution.

Home Warranty Service Agreements and Structural Warranties can protect builders from unforeseen repairs and replacements, and they can even help protect against structural issues in builds. Visit 2-10.com to find out more!