Cure for the common contract: Buyers protecting Sellers
In this market, Buyers have been forced to take bigger and more risks. Often, it’s in an effort to provide the cleanest deal. What if instead of shouldering all the risk, Buyers could protect themselves and Sellers when they need it most while still offering a cleaner deal? When you offer home warranty protection from 2-10 Home Buyers Warranty (2-10 HBW), you can put your Buyers on that path.
Using Seller coverage as an incentive
On its own, Buyer coverage from 2-10 HBW provides added value to your Buyers. They’re likely spending more to purchase a home than they expected. That may leave them with a smaller—or worse, non-existent—safety net as they enter home ownership. Buyer coverage protects their home and budget against major breakdowns, which can save Buyers tons of stress and money.
Listing agents and Sellers are seeing a ton of offers every day. That gives them the privilege of searching for the offer with the fewest contingencies. Generally, the fewer contingencies you ask for, the better your offer will look. When you or your Buyer purchase Buyer coverage, it opens up a new opportunity to entice Sellers.
Buyers who come to the table with a home warranty from 2-10 HBW can bring even more value to Sellers. Specifically, they can offer to cover the Seller’s home from contract to closing.
Why does that matter to Buyers and Sellers?
Sellers expect to get top dollar for their homes. They also expect a quick transaction, especially now. Home warranty coverage can help fulfill those Seller wants, position Buyers to offer the “cleanest” deal, and provide added value to Sellers.
First, when Buyers come to the table with a home warranty, they’re telling Sellers two important things.
- I don’t expect you to replace older, still-working items, like the A/C, water heater, or refrigerator. That means less time worrying and more money in your pocket.
- I can go farther by actually protecting your home between contract and closing, which means fewer hiccups and quicker transactions.
Second, when your Buyers aren’t asking for contingencies on older systems and appliances, it makes for a cleaner deal. That’s crucial in this market.
Finally, a Buyer who has a home warranty from 2-10 HBW can offer to protect the Seller against covered breakdowns at no cost to the Seller. 2-10 HBW’s industry-leading Seller coverage minimizes the likelihood that a major breakdown will derail a sale. It also reduces out-of-pocket costs for Sellers if something does break down.
More money, fewer worries, and at no additional cost for Sellers. That provides added value and builds trust between the Seller and your Buyer. People prefer to work with people they trust, and this coverage can help build it.
How 2-10 HBW can help you help your Buyers stand out
2-10 HBW helps you lay the groundwork to give your Buyers an edge by covering the Seller’s systems and appliances through closing.
We also offer contract language that can help you inject added value into your contracts through a home warranty. With help from your legal team, you can craft this language to fit your specific market. When Sellers can rest easy that your Buyer isn’t asking for much and is also offering to protect them, it can make your offers stand out.
Sellers want a deal that’s quick and profitable. When your Buyers bring a home warranty from 2-10 HBW to the table, they’re speaking to those desires directly.
Start making your Buyers stand out in the hot market. Contact us to learn more about our contract language. Use it to inform your Buyers of the power a home warranty has to protect themselves and entice their Sellers.
2-10 HBW offers comprehensive systems and appliances home warranties to help protect your clients from unexpected repair and replacement costs. Contact us to learn more.