Home Staging Tips – Finding a Room’s Focal Point

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When showing a home, having more than one focal point in each can room can cause potential buyers to turn away. When you’re home staging, why is it important to only have one focal point in each room and how can you identify what that is?

What Is the “Focal Point?”

The focal point of a room is the main area of interest, depending on the room’s functional application, and where the eye is drawn. It is not always located in the middle of a given room and may not be obvious to the casual viewer.

A room provides a better mood if you arrange the furniture or accessories around this focal point. Sometime a focal point may be an architectural element such as a fireplace, bay window, or a built-in bookshelf. A focal point can also be a unique object such as a picture, mirror, table, or a unique element such as a sculpture or a piano.

How to Find the Focal Point of a Room

Take a good look at the room and try to notice the biggest or most attention-grabbing feature that draws your interest. Anything from a stupendous architectural feature to a dazzling view can be the focal point.

If there isn’t any significant architectural feature in the room, large-sized furniture pieces like a sofa, dining room, or a king-sized bed are likely to be your room’s focal point.

It’s better for home staging if the focal point is visually appealing, so once you’ve identified the appropriate focal point, ask yourself if there’s any actions you can take to enhance it. Accents, artwork, and other flourishes can draw the eye and make the focal point more attractive for potential buyers.

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Rooms to Consider in Staging Around a Focal Point

Every room in your house should have a focal point that either clearly states or supports the fundamental application of the room. Here are some of the areas you may consider focusing on when creating a plan for staging a home.

  • Curb Appeal: Stage around the front door to change how buyers perceive the house as they enter.
  • Formal Living Room: Stage for visiting and conversation.
  • Formal Dining Room: Often undefined for buyers, but works with a formal dining room positioned under a chandelier.
  • Family Room: Furniture and accessories are the organic focal point here.
  • Kitchen: If there is an island, this is the natural focal point because it is where people gather.
  • Study: This room should be staged to demonstrate functionality as well as organization.
  • Master Bedroom: The bed is the focal point of this room and is critical to buyer decisions.
  • Secondary Bedrooms: These are often neglected even by professional home stagers, but they’re critical to potential buyers with small children and shouldn’t be ignored.
  • Backyard: This area is focused on outdoor entertaining with a friendly family dining space in which to gather with friends.

Staging a home based on focal points can feel overwhelming at first but if you break down each room and work through one space at a time, you’ll quickly be on your way toward an investment that can pay off in higher home sales on a quicker timeline.

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