Home warranty: A housewarming gift your clients appreciate
Many Buyers’ agents are doing their best to help their clients win a home in this heavy Seller’s market. That often means having the cleanest deal. A strong way to clean up an offer is by bringing a Home Warranty Service Agreement (i.e., home warranty) to the table. Even better, it can serve as a housewarming gift your Buyers will use, love, and remember you by. Let’s look at how.
First, how does a home warranty clean up an offer?
Obviously, you have to win the house before a housewarming gift is in order. And in a heavy Seller’s market, the cleanest deal tends to do better than one with contingencies. So, anything within reason that you can do to tidy up your Buyers’ offers is important.
A home warranty can help clean up your Buyers’ offers by telling Sellers two important things.
- I don’t expect you to replace older, still-working items, like the A/C, water heater, or refrigerator. That means less time worrying and more money in your pocket.
- I can go farther by actually protecting your home between contract and closing, which means fewer hiccups and quicker transactions.
Providing a home warranty—or recommending that your Buyers bring one to the table—is generally a much safer strategy than, say, recommending that your Buyers waive a home inspection. (We don’t support that strategy at all.)
For more information, read our article, “How a Home Warranty Makes Your Offer Stand Out in a Seller’s Market.”
So, you won the deal. How is a home warranty a good housewarming gift?
In addition to helping your Buyers provide a cleaner deal, a home warranty from 2-10 Home Buyers Warranty (2-10 HBW) can be an excellent housewarming gift. Here are three reasons why.
1. A home warranty can protect Buyers’ budgets when they need it most
After the euphoria of winning a bidding war wears off, your Buyers will likely have to face a tough reality.
We spent most of our money to get this house.
Smaller or non-existent nest eggs can be a problem that homeowners (especially first timers) take for granted. Consider that nearly two-thirds of millennials have regrets about purchasing a home, with a sizable chunk of those regrets relating to the idea that maintenance and other costs were too high.
Educating your clients on this fact is one step to solving this pain point. A home warranty is another piece of that puzzle.
A home warranty can reduce the out-of-pocket costs to repair or replace things like A/Cs, furnaces, water heaters, and refrigerators when they break down from routine use. Those repairs and replacements can run hundreds or even thousands of dollars out of pocket. Coverage from 2-10 HBW can reduce those costs to a smaller Service Fee and protect your Buyers when they need it most.
2. It can help them settle in even when things break down
Another issue many Buyers face after moving in is not knowing whom to call if something goes wrong. This is especially true for first-time Buyers. Often, these Buyers come from places where when something went wrong, they’d call a landlord to fix it.
Many Buyers simply don’t know what to do when something major breaks down. And not all Buyers will have handy neighbors who can guide them. A home warranty from 2-10 HBW can plug them in to a network of licensed and bonded, local service technicians.
A home warranty from 2-10 HBW can help reduce the stress and frustration of having to (a) find the right technician, (b) vet those technicians, (c) find time between settling in to set an appointment, (d) set the appointment, and (e) negotiate prices.
The first year of home ownership is one of the most challenging experiences your Buyers will go through. Taking the bulk of the legwork off your Buyers’ shoulders helps them find faster solutions to breakdowns and can give them more time and resources to settle into their home.
3. It’s a constant reminder that you’re looking out for them past the sale
Housewarming gifts are a way to remind your Buyers about how much you helped them pursue their dream. Things like champagne, cutlery, and branded cutting boards are indeed thoughtful. However, a home warranty can go the extra mile in showing them you care.
Obviously, having a simple solution to complex breakdowns is valuable to your Buyers. When you provide a home warranty as a gift to your Buyers, you can remind them how committed you are to their success as homeowners. 2-10 HBW provides certificates that you can customize to show the value you’re providing with a home warranty.
When your clients see that you’re willing to invest in their success as homeowners, it can encourage them to refer you to others. A home warranty is a method for protecting your Buyers, helping them offer the cleanest deal, and reminding them that you’re a partner in their home ownership journey.
2-10 HBW offers comprehensive systems and appliances home warranties to help protect your clients from unexpected repair and replacement costs. Contact us to learn more.