#1 Home Selling Incentive in 2024

#1 home selling incentive 2024: three wooden blocks--one with a house on it, one with a key on it, and one with 2024 on it, lined up in a row

The 2024 housing market will likely be full of surprises, but one thing is clear: Buyers want one particular incentive from Sellers. Let’s look at what that incentive is, why it’s in high demand, and how 2-10 Home Buyers Warranty (2-10) can help you provide it.

Home Warranties Are the #1 Incentive Buyers Want in 2024

According to HomeLight, a home warranty is the #1 incentive to attract the best Buyers and the best offers in 2024.

HomeLight’s most recent survey (download it here) says that 51% of agents recommend that Sellers offer a home warranty to alleviate the biggest concerns Buyers have.

Why Are Home Warranties So Powerful for Home Sellers?

There are three reasons why home warranties are a powerful incentive for Sellers.

1. A home warranty can address affordability challenges

The biggest reason that home warranties are a powerful incentive is that they help Buyers address affordability challenges.

It’s no secret that Buyers face immense challenges in buying a home, from the high cost of the home itself to high interest rates. While both have come down from their historic highs as of this writing, affordability is still a huge challenge for Buyers, which means Sellers really need to stand out.

Because of affordability issues, Buyers are looking for ways to protect themselves as much as possible.  A 2-10 Home Warranty is a powerful tool in protecting Buyers from unexpected breakdowns to the home’s systems and appliances for two reasons.

  1. 2-10 Seller Coverage offers assurance that the home’s systems and appliances are in good working order.
  2. 2-10 Buyer Coverage provides a cost-effective solution in the event of unexpected breakdowns after the sale.

When Sellers leverage 2-10 Seller Coverage while the home is on the market and then convert to Buyer Coverage at closing, it provides an enticing incentive to Buyers that helps the home stand out. This can help Sellers sell their homes more quickly and for the value they’re looking for.

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2. A home warranty can reduce buyer’s remorse

Buyer’s remorse goes hand in hand with affordability issues. Many Buyers drain their nest eggs to purchase a home, which doesn’t leave them with much—if anything—to address unexpected and expensive breakdowns to home systems and appliances.

In fact, one of the biggest sources of buyer’s remorse is dealing with unexpected breakdowns.

A 2-10 Home Warranty can address one of the biggest causes of buyer’s remorse and help a Seller’s home stand out by offering a solution to breakdowns before they become a problem.

3. A home warranty can reduce disputes

Buyers need a lot of things to go just right to achieve the dream of homeownership. Sellers want a quick and lucrative closing. An unexpected breakdown can throw a wrench in these desires and lead to disputes.

With a 2-10 Home Warranty, it’s much easier to reduce the likelihood of disputes caused by unexpected breakdowns. This can make the home more attractive to Buyers because they know that when the Seller purchases Buyer Coverage for them as an incentive, they have a proven solution to breakdowns.

Additionally, a 2-10 Home Warranty can benefit you as an agent in three ways.

  1. 2-10 Seller Coverage can reduce the likelihood of a breakdown derailing a sale because it provides an effective solution that could keep the deal moving forward.
  2. Converting Seller Coverage to Buyer Coverage could help your Sellers offer a valuable incentive without reducing the sale price of the home.
  3. Presenting a 2-10 Home Warranty could improve your reputation. When you provide a solution to a problem that many homeowners eventually face before it happens, that shows commitment and dedication to happy homeownership. Happy homeowners tend to refer their agents.

Why a 2-10 Home Warranty?

Real estate agents prefer a 2-10 Home Warranty for three big reasons.

  1. Excellent HVAC coverage: 2-10 offers unlimited refrigerant recapture and recharge, which can save your clients big if they experience an HVAC breakdown. 2-10 also offers SEER matching that aligns with the EPA’s continuously changing requirements.
  2. Outstanding customer service: 2-10’s representatives are local to their communities, which allows them to offer service tailored to the needs of agents and their clients. Read more about it here.
  3. Complimentary Seller Coverage*: Seller Coverage, which can provide assurance that everything is in good working order while the home is on the market, is complimentary where allowed by law.

A smiling real estate agent handing keys to a new homeowner. The phrase Comprehensive, Flexible, Convenient: Cover Your Clients Deserve is on the left

Access the #1 Selling Incentive With 2-10

There’s no doubt that offering a home warranty is the #1 incentive Sellers can leverage. As an agent, you can give your Sellers access to a 2-10 Home Warranty, which includes industry-leading HVAC coverage, exceptional customer service, and complimentary Seller Coverage.

Providing a trustworthy home warranty is just the start of your relationship with 2-10. We help you go the extra mile for your clients because it’s what you want and what you both deserve.

Your clients need a hero to guide them toward happy homeownership. And you want a way to protect your transactions and reputations. A 2-10 Home Warranty can be a powerful way to address these desires.

Give your clients and your business the protection they need. Attach a 2-10 Home Warranty to every transaction.

*Where allowed by law. Seller Coverage is $60 in Florida and includes A/C and Heat Pump coverage. See Home Service Plan for details.

Coverage your clients deserve

Add the industry-leading home service plan to your agent tool kit.

A/C Unit

Coverage your clients deserve

Add the industry-leading home service plan to your agent tool kit.

Learn More