Keys to Building Effective Partnerships
You’re just about to finish up your latest home build project, but now it’s time to get those units sold. Partnering with a real estate professional is an excellent way to sell your newly built construction quickly.
Relations between builders and professionals have often been tenuous, at best. It doesn’t have to be that way. By taking the time to carefully choose a real estate partner you can create a powerful collaboration that dramatically increases your bottom line. Keep reading to learn more about the benefits of partnering with real estate professionals, including information on how to choose the best real estate partner to help sell your next development.
Why Should Builders and Real Estate Professionals Work Together?
Historically, builders and real estate professionals haven’t trusted each other all that much. Builders fear that fees will decrease their profits by taking a large commission, and real estate professionals fear that they’ll be cut out of the deal if the buyer speaks directly to the builder.
These myths don’t have to be true. Real estate professionals and builders can work together in harmony, because they have the same goals: sell more houses and get more referrals.
Build Relationships with Events like Open Houses
If you already hold open houses for trade contractors and other industry insiders, adding a real estate professional into the mix should be easy. Invite a handful of agents to come and view your new units, and encourage them to ask you any and all questions that they might have. Relationship-building is the perfect way to get to know agents in your area; spending some time getting to know individual personalities and working styles will help you choose the best agents to work with.
If you don’t want to host an open house, here are some other relationship-building ideas:
- Attend a sales meeting at a local real estate office.
- Invite agents into your office to meet with your sales team, so that everyone understands their role in the selling process.
- Invite an entire, high-performing real estate office on a personalized tour of a finished or unfinished home.
How to Choose Which Real Estate Professionals To Work With
The trickiest part about working with real estate professionals is choosing which individuals or offices to work with, since there’s no shortage of qualified professionals in the industry. If you have referrals from within your network, that’s the logical place to begin. Ask around and contact the most promising leads.
Don’t stop there, though. Up-and-coming agents are also an excellent partnership option. Steve Hoffacker, of Hoffacker Associates, gives the following advice: “Talk to the broker or office manager and tell them what you’re looking for – someone new who is looking to develop a good business, who has a good work ethic and is an aggressive marketer. Then, talk to that person. Tell them that their broker identified them as the person to talk to in that office and that you’d like to make an appointment to speak with them because you feel that you can help them make a lot of money.”
Work with Real Estate Agents, Sell More Homes
Yes, it truly can be that easy. Once you’ve sorted through the good, the bad, and the ugly, you’ll be left with a small herd of trustworthy real estate agents that can net you more sales. Treat these people well, they’ll keep bringing you more business and everyone can win.
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