In 2025, Seller concessions are re-emerging in transactions. As a successful agent, you can give your Buyers and Sellers an edge by evolving with the market with help from 2-10 Home Buyers Warranty (2-10). Here’s how.
The Data on Concessions
According to Redfin, the percentage of Sellers who offered concessions in Q1 of 2025 was over 44%. That’s close to the record high of 45.1% in 2023.
Redfin defines a concession as anything that a Seller offers that reduces the total cost of buying a home for a Buyer. It doesn’t include lowering the price of the home itself.
There are two converging reasons for why Sellers are offering more concessions:
- Buyers are hesitant to buy, due to high home prices and high mortgage rates.
- Sellers have more competition with each other, as homes are selling more slowly.
In short, for Buyers who can afford a home, the market is tilting in their favor.
Which Concessions Are Most Popular?
Currently, the most popular concessions Sellers can offer according to real estate agents are including a home warranty) and offering home improvement allowances.
A Q4 2024 survey of real estate agents also recommended that Sellers focus on updating their kitchen first and foremost as an additional way to attract skittish Buyers.
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How a 2-10 Home Warranty helps
The surveys above show that a home warranty could be an effective concession for Sellers. But why? Let’s focus on three major benefits a 2-10 home warranty can offer.
1. Helps address causes of buyer’s remorse
Buyer’s remorse is still incredibly high, especially among younger generations. In fact, a 2025 Opendoor survey found that 94% of Gen Z, 86% of millennials, and 48% of baby boomers admitted to making a home-buying mistake during the pandemic housing boom.
One of the main causes of buyer’s remorse is the high price of maintenance and other unexpected costs. This includes unexpected breakdowns to home systems and appliances.
Buyers may be cash poor after purchasing a home, and a 2-10 home warranty can help address covered breakdowns that they’d have to pay for themselves without a home warranty. This is a powerful way that Sellers can entice Buyers to consider their homes over others on the market.
Better still, Buyers can access the 2-10 Maintenance Guide when they have a 2-10 home warranty. This guide can show Buyers how to maintain their home’s systems and appliances, which could help reduce the likelihood of expensive breakdowns.
2. Helps protect Seller transactions and Buyer budgets
Second, Seller Coverage can help protect the transaction when covered items break down unexpectedly. When Buyers have peace of mind that the home has a solution for major, covered break downs, it could help the transaction proceed more smoothly.
Few things can derail a sale worse than an unexpected HVAC breakdown or plumbing problem. With Seller Coverage, Sellers can offer a solution to potential, covered problems, which can help the home stand out.
Plus, Seller Coverage is complimentary.*
Even better, Sellers can convert Seller Coverage to Buyer Coverage, which sweetens the pot even more. With Buyer Coverage, Buyers can access some of the most powerful coverage 2-10 offers, including for their AC and furnace, plumbing, electrical system, and major kitchen appliances.
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3. Includes powerful HVAC coverage
Heating and cooling regulations are constantly changing. Fortunately, 2-10 offers HVAC coverage that evolves with regulations.
2-10 HVAC coverage includes SEER matching for compatibility, unlimited refrigerants, and no trade limits. This can greatly reduce out-of-pocket costs to address HVAC breakdowns for your Buyers and Sellers.
Additionally, HVAC coverage applies no matter how old the system is and no matter what current regulations require. With regulations having already changed in 2025, a 2-10 home warranty can be a powerful tool to protect your clients’ transactions and budgets.
Enroll All Your Homes With 2-10
The pendulum of the housing market never stops swinging. To give your Buyers and Sellers an advantage, make sure you’re taking three important steps.
- Enroll all of your listings in 2-10 Seller Coverage to help your Sellers stand out and reduce the chances of a covered breakdown derailing their sale.
- Recommend that your Sellers convert Seller Coverage to Buyer Coverage, as a home warranty is a popular concession on the market.
- If the Seller doesn’t offer a home warranty to your Buyers, recommend 2-10 Buyer Coverage for powerful budget protection when your clients need it most. And if you’re feeling charitable, offer to purchase it for your Buyers.
Your clients need someone to guide them toward happy homeownership. A 2-10 home warranty can be a powerful way to address this need.
Give your clients the coverage they deserve. Attach a 2-10 home warranty to every transaction.
Coverage your clients deserve
Add the industry-leading home service plan to your agent tool kit.
*Where allowed by law. Seller Coverage is $60 in Florida and includes AC and Heat Pump coverage. See Service Agreement for details.
All coverage and options are subject to terms, limits, exclusions, and procedures.
