From marketing to customer service, high-performing real estate agents do things a bit differently. If you want to take your real estate business to the next level, try these tips, strategies, and tools.
1. Expand Outreach Efforts
Every real estate agent knows that there’s nothing more valuable than a strong network of potential leads. Happy buyers and sellers that you’ve worked with in the past are a great starting point for new referrals, but the best agents augment their leads with even more marketing and outreach tools.
The trick is to find a handful of marketing activities that you enjoy, and then stick with them. Don’t worry about learning every new tool and technique! Here are some tactics to try:
- 5 New Ways to Get Real Estate Leads
- Growing Your Real Estate Business Online with Search Marketing
- Why Real Estate Agents Should Use Email Marketing
- Effective Email Newsletters for Real Estate Agents
- 3 Effective Real Estate Marketing Campaigns
- How to Use LinkedIn to Build Your Network
2. Budget for Marketing
Do you have a marketing budget? If you don’t, consider creating one ASAP. You don’t need to spend extravagantly, but creating a budget, tracking expenditures, and assessing the return on investment are all things that most successful agents do.
To learn more about how to create a marketing budget for your real estate business, check out this helpful article.
3. Find Your Niche
The real estate industry is competitive, and savvy agents are always on the lookout for ways to differentiate themselves. Working within a specific niche, such as luxury homes, retirees, first-time home buyers or with international buyers will help your business stand out from the crowd.
4. Embrace New Technology
Technological advances are everywhere, including in the real estate industry. Many agents are hesitant to use technology in their businesses, but they’re doing themselves a disservice.
If you aren’t a tech guru, it’s okay to smart small: try downloading some apps that will help you run your business better, then consider learning more about complicated tools like drones.
5. Never Stop Learning
Like technology, real estate is constantly evolving, which is why successful agents never stop learning. Whether you subscribe to some of the top real estate podcasts, peruse trade magazines, pick up a time-tested book written by an expert, read blogs from fellow agents, attend networking events, or try something else completely, learning more will help you earn more.
6. Focus on Relationships First
High-performing real estate agents focus on building relationships before anything else. That means treating every potential client the same, whether they want to buy in 10 years or have cash in hand to make an offer today.
Remember, if you focus on helping people, business will inevitably follow (often in the form of those ever-valuable referrals).