5 Selling Points a Home Warranty Adds to Your Marketing

5 Selling Points a Home Warranty Adds to Your Marketing

5 selling points a home warranty adds to your marketing

In a competitive market like the one we’re seeing today, you need to differentiate yourself as much as possible. Your skills and knowledge are big differentiators right away. Providing or recommending a home warranty from 2-10 Home Buyers Warranty (2-10 HBW) can be the last piece of your marketing puzzle. Let us show you five selling points a home warranty from 2-10 HBW adds to your marketing strategy.

1. Appliance Discount Program

Since April 2020, the typical home purchase price has been just slightly under $340,000. Buyers really need to scrimp and save just to have a shot at their dream home. And once they’re in it, they may want to make some changes, especially to their appliances. But with so much money going toward a down payment, making changes becomes much more challenging.

When you provide Buyers with a home warranty from 2-10 HBW, they can get discounts of up to 65% on GE and Whirlpool brand appliances through our Appliance Discount Program.

That kind of discount on high-quality appliances is an incredible selling point. It shows that you’re both willing to protect their systems and appliances, and give them a head-start on making smart decisions for their budget and home.

With 2-10 HBW’s Appliance Discount Program, you can help clients find their dream house and turn it into a dream home on a discount. That goes a long way in differentiating you in a major Seller’s market.

2. Appliance Replacement Program

Throughout your Buyers’ home ownership experience, appliances will break down. A home warranty can protect against those breakdowns by repairing them. But what can you do for clients who may be more interested in replacing appliances that break down, especially if those appliances are older?

2-10 HBW’s Appliance Replacement Program lets your clients upgrade their broken-down appliances early and get a $100 check from 2-10 HBW toward a brand-new replacement.

Plus, the process is simple. Your clients sign into their Portal account when a qualified breakdown occurs, accept the offer, buy a brand-new appliance, and send 2-10 HBW the receipts. Then, we send them a $100 check within 45 days.

Getting paid to replace a broken appliance doesn’t happen every day. With a home warranty from 2-10 HBW, you can help clients get paid to buy brand new.

3. Happy Home Lock & Hardware

You’ll likely tell your clients that one of the most important things they can do once they move in is change their locks for safety and peace of mind. When you provide a home warranty from 2-10 HBW, they can get reimbursed for changing their locks and hardware, too.

2-10 HBW is the only home warranty company that reimburses homeowners for changing their locks and hardware within 45 days of closing (with no Service Fee). And since it’s something your clients will do anyway, helping them get reimbursed to do it just sweetens the pot.

4. Appliance Color Match

One of the pain points some homeowners face is having an appliance breakdown replaced with something that doesn’t match. When that happens, it can make for a slightly less happy home. Fortunately, providing a 2-10 HBW home warranty could help prevent this from happening.

With our Appliance Color Match, 2-10 HBW will match the color of the existing appliance, where possible, during an appliance replacement. (Primary functionality will be matched first, followed by color matching.) That can help keep your clients happy after something breaks down in their home.

5. Complimentary Seller coverage

Finally, 2-10 HBW offers complimentary Seller coverage (where allowed by law) for your Sellers while their home is on the market. Homes are selling quicker and for more money than they have in many years. Breakdowns can stall those sales and hurt the home’s value, which can hurt your reputation (even if it’s not your fault).

Complimentary Seller coverage can keep your clients’ home sales on track and help you meet their expectations. When you fulfill your clients’ expectations, they’re much more likely to refer you to others.

2-10 HBW offers comprehensive systems and appliances home warranties to help protect your clients from unexpected repair and replacement costs. Contact us to learn more.

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