5 Selling Points a Home Warranty Adds to Your Marketing

5 Selling Points a Home Warranty Adds to Your Marketing

As a successful agent, you need to differentiate yourself as much as possible. Your skills and knowledge are big differentiators right away. Providing or recommending a Home Warranty Service Agreement (home warranty) from 2-10 Home Buyers Warranty (2-10 HBW) can be the last piece of your marketing puzzle. Let us show you five selling points a 2-10 HBW Home Warranty adds to your marketing strategy.

1. Complimentary Seller Coverage

A couple and a female real estate agent smiling inside a home.

2-10 HBW offers complimentary Seller coverage (where allowed by law) for your Sellers while their home is on the market. As the Seller’s market has cooled a bit, Sellers are more likely to want to do whatever they can to sell as quickly as possible. Breakdowns can stall those sales and hurt the home’s value. To protect against those risks, many agents choose to offer 2-10 HBW Seller Coverage.

Complimentary Seller Coverage can keep your clients’ home sales on track and help you meet their expectations. When you fulfill your clients’ expectations, they’re much more likely to refer you to others.

2. Industry-leading HVAC coverage

a professional electrician man is fixing the heavy unit of an air conditioner at the roof top of a building and wearing blue uniform and head cap

2-10 HBW is the industry leader in HVAC coverage, which includes SEER matching and unlimited refrigerant recapture and recharge. This coverage is also current with the most recent SEER-rating changes the EPA has put into place.

HVAC issues are a huge hurdle to happy home ownership for your clients. They tend to be the most expensive breakdowns to address, and they’re also the breakdown that homeowners fear most.

With a 2-10 HBW Home Warranty, you can address those hurdles and fears before they happen. This proactive protection can set you apart and keep you at the top of your clients’ recommendation list.

3. Happy Home Lock & Hardware

A smiling woman holding a set of house keys in her left hand and giving a thumbs up with her right.

You’ll likely tell your clients that one of the most important things they can do once they move in is change their locks for safety and peace of mind. When you provide a 2-10 HBW Home Warranty, they can get reimbursed for changing their locks and hardware.

2-10 HBW is the only home warranty company that reimburses homeowners for changing their locks and hardware within 45 days of closing (with no Service Fee). And since it’s something your clients will do anyway, helping them get reimbursed to do it just sweetens the pot.

4. Appliance Discount Program

Positive salesman and adult customers in store of domestic appliances

Even as the Seller’s market has cooled, Buyers still really need to scrimp and save just to have a shot at their dream home. And once they’re in it, they may want to make some changes, especially to their appliances. But with so much money going toward a down payment, making changes becomes much more challenging.

When Buyers have a 2-10 HBW Home Warranty, they can get big discounts on name-brand appliances through our Appliance Discount Program.

That kind of discount on high-quality appliances is an incredible selling point. It shows that you’re both willing to protect their systems and appliances, and give them a head-start on making smart decisions for their budget and home.

With 2-10 HBW’s Appliance Discount Program, you can help clients find their dream house and turn it into a dream home at a discount. That goes a long way in differentiating you.

5. Asurion Home+

A New Tool to Help Agents Add Value

2-10 HBW works with Asurion to allow you to offer Asurion Home+. This program lets you share industry-leading home tech solution with your clients.

This coverage complements the industry-leading coverage you provide with a 2-10 HBW Home Warranty, which gives your clients the peace of mind they want and deserve.

From TV breakdowns to spills on laptops, Asurion Home+® covers every eligible device. That means that your clients can get coverage:

  • No matter where they bought the item
  • No matter the brand
  • Regardless of how old it is
  • Even without receipts

2-10 HBW offers comprehensive systems and appliances home warranties to help protect your clients from unexpected repair and replacement costs. Contact us to learn more.

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