6 Content Ideas for Your Real Estate Business

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6 content ideas to keep your clients engaged

Most agents understand the importance of developing and maintaining online marketing channels. But many struggle to keep their pages populated with fresh, compelling content. Whether you run a blog, newsletter, or social media platform, it’s important to keep audiences engaged and informed with relevant posts. Here are some ideas to get your creativity flowing.

1. Market news and updates

You can position yourself as an industry expert by providing regular updates on relevant real estate news. This can include national housing news and reports, or local market trends and housing prices. Use your expertise to break down each report, and explain complex topics simply to show that you’re a seasoned but approachable industry expert.

2. Upcoming events

Content that announces events can be extremely valuable. This can include community fairs, open houses, or online seminars. It’s not always easy for people to get details on local events in their communities. Position your media channels as reliable sources for accurate, timely information about local noteworthy events.

3. Neighborhood attractions

In addition to positioning yourself as an industry insider, you want to frame yourself as a local expert. Buyers will want to know that you are extremely familiar with the communities in which you work. Use your social media channels, blog, and email newsletter to highlight great local parks, schools, restaurants, and cafés. You should also share news about any upcoming grand openings or real estate developments that could make an area more desirable in the near future.

4. Video content

Video marketing has become an especially powerful way to connect with Buyers and Sellers. Add a multimedia component to your blog by building a video gallery filled with compelling content. From staging tips to market updates, you can create dozens of videos that will attract and keep visitors while also helping them become familiar with you and your personality. By uploading your videos to YouTube, you can also help improve search engine optimization and build an audience for your channel.

5. Weekly spotlight

It’s tempting for agents to fill their blogs, social media, and newsletters with only available properties. Unfortunately, this can turn people off and make your marketing channels seem too much like classifieds. While you should definitely have a page devoted to available properties, you don’t want to overdo it by posting about these homes too frequently.

That said, it’s perfectly fine to do a weekly spotlight showcasing a specific property that deserves your audience’s attention. Bear in mind this should be a home with special or distinctive attributes. Don’t use your marketing channels to try to unload a home that’s been lingering on the market for a long time.

6. A guest post

Invite an industry insider to share some insightful tips on their specific areas of expertise. You could have an interior decorator provide some best practices for staging. You could also invite a professional photographer to divulge helpful tips for taking compelling photos of a property. In addition to providing intriguing content for your audience, these sorts of invitations may lead to opportunities for you to make guest posts on the other person’s blog.

However, be wary. When doing guest posts, it’s important that you only accept high-quality submissions. You should also consider offering a guest post exchange, where a guest posts on your site and you post on theirs, you widen your audience.

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